Chef’s Catalog

Based in Colorado Springs in the State of Colorado, Chef’s Catalog is a privately held mail order catalog retail company that was purchased from Neiman Marcus by investors who launched it online in 1979.  From the very initial stages of its development, Chef’s Catalog has rapidly made a name for itself as the leading mail order catalog retailer for highest quality kitchen products at unsurpassed values that caters to the young inexperienced housewives, to the mature and well practiced homemakers and to cooking enthusiasts as well as to the top chefs and culinary professionals.

With a few straightforward and very effective guidelines and business strategies, management of the Chef’s Catalog have been able to set its retail catalog business far above and beyond its competitors.  Management of Chef’s Catalog appreciates that to successfully turn shoppers or mere browsers into fulfilled buyers is key to their company’s success.  They also realize that casual Internet surfers need to feel welcomed and made comfortable, while finding products that match their needs and desires should be made effortless.  Management of Chef’s Catalog is consistently with its finger on the pulse of customer demands and industrial trends which results in recurrent tweaking and updating of their website, of their catalogs and of their operational modes as they strive to remain in the forefront of technology and the most current fads.  By doing something so seemingly simple and obviously sensible, both sides are happy.  Shoppers or browsers who were willingly converted to buyers are satisfied with the process, the interaction and the product, while Chef’s Catalog is happy for adding another pleased customer to their ever growing database of customers which, of course, increases their bottom line.

In the words of Dale Schuman, Director of Information Technology at Chef’s Catalog, “Understanding shoppers’ intent, analyzing their behavior and then guiding them to the right product information are vital in helping shoppers make purchase decisions.”  Chef’s Catalog uses the scientific method developed by the American Customer Satisfaction Index (ACSI) to keep an eye on potential customers and at the same time enhancing their gratification with its website, with its printed and online catalogs and, of course, with its products and customer service.

“… we’ve gotten to see the value of monitoring customer satisfaction over time,” Tim Littleton who is the current CEO at Chef’s Catalog was once heard saying.  “It’s not enough to measure for a year and then stop.  The work of satisfying our customers is never done.”

Currently and through its beautifully designed and easy to navigate website, Chef’s Catalog offers printed or online catalogs which feature a huge array of kitchen products that represent the best manufacturers from around the world.  All-Clad, DeLonghi, Breville, BroilKing, Krups, Chef’sChoice, Calphalon, Shun, Chicago Metallic, Jura Capresso, Cuisinart Cookware, Cuisinart Electrics, Henckels, KitchenAid, Le Creuset, Magimix, Scanpan, Lodge, Waring and Wusthof.are some of its best known and most respected names in the industry.  And to make large and small, professional and amateur kitchens complete; Chef’s Catalog also continually broadens its spectrum by offering bake ware, cookware, cutlery, dinnerware, tabletop, outdoor cooking ware, furniture, kitchen electrics and specialty foods which include spices, herbs, seasonings, sauces, oils, vinegars, gourmet cheeses and meat and so much more.

CHEF’S.  The Best Kitchen Starts Here.